Increased customer inquiries, better Google ranking, expanded awareness, optimal usability and a flexible content structure? All this with an initially limited budget? Sounds impossible?
No, it's not: For Nexplore we tackled exactly these problems within a few months and did it successfully! Find out how we did it here.
Through the improved SEO of the website, Nexplore generates noticeably more leads.
Project duration from design to finished development.
The Google ranking of the website has improved significantly since the go-live of the new website.
Nexplore accompanies and advises on digitalisation projects and offers high-quality and tailored solutions for the digitalisation of corporate content. In the areas of digital workplace, CRM, business intelligence or application development, they realise projects, taking into account individual customer needs.
A quick solution with an initially low budget was needed for Nexplore's needs. The first analysis showed that the current website was too limited to effectively improve the Google ranking.
The solution: a website as MVP (Minimum Viable Product). It covers the most important requirements of the client and user and serves as a basis for ongoing further development.
The new UI design and website concept was created in close cooperation with Nexplore. The focus was on user guidance, optimal usability, the user experience and a sitemap that is built to meet the needs of SEO.
The design should be state of the art as well as flexible and modular. This is in view of extensions and optimisations in the near future.
Our Statamic CMS offers the perfect conditions for the new solution - component-based, user-friendly, flexible and ideally suited for the solution as MVP.
The website was developed in such a way that all content pages can be built up modularly and the navigation can be adapted independently. At the same time, the focus was also on technical SEO. Alt texts, meta texts, H-titles and page structures were implemented for the best possible SEO.
By means of SEO analysis, competitor analysis and keyword analysis, a basis for the planned optimisation was created in a first step.
The SEO navigation and page structure, based on the keywords, were the cornerstones of the website. Together with content suggestions, which were frequently searched for by the target group and the best possible alt texts, meta texts and H1 titles, a better Google ranking was made possible.
In addition, the Google Business Profile was expanded and a backlink package (links pointing to the website - directories and industries) was added.
Since the go-live, the website has been continuously optimised and enhanced. New components, content, functions and design elements such as images and videos have been added since then. The website has become the ideal tool for marketing, sales and communication.
An annual online marketing budget ensures that the SEO is continuously improved and remains up-to-date. To keep a website constantly on a good Google ranking, a one-time investment is not enough.
The novu team puts itself in our shoes as a client and thinks along with us. As a client, I like the fact that novu does not see the launch of our website as a one-off project, but always thinks about the next steps towards the future and strives for further development. This way we always have a contemporary web presence.
The support for SEO and SEA by novu is extremely valuable and has lifted us to the next level in terms of lead generation.
.png){kind=logo}
