ISP Electro Solutions AG is a subsidiary of BKW and with over 30 offices in the regions of Bern, Seeland and Bernese Oberland the ideal contact for electrical installations of all kinds.
We were already privileged to realize several web projects for ISP. As one of our latest works, we have developed an appealing microsite for lead generation in the area of "Smart Home".
The challenge was to package the rather dry topic of smart home in an appealing and understandable way on a website. The topic had to be made visually tangible for potential customers and the offer communicated in a clear and simple manner. The website should also act as a means of lead generation.
With an appealing and modern design, the interest of potential customers in the area of smart home should be increased. Interactive graphics help to discover the many possibilities and solutions of smart home in a playful way.
As a central feature and heart of the website, a configurator was developed. Via a multistep form, the user can enter his needs and wishes and directly request an individual offer. The configurator serves as an important lead instrument and has already proven its worth. Within a very short period of time, the leads could be multiplied by the configurator compared to the previous contact form.